You hear or read about social media almost every day now and your peers and business associate tell you to get on the social media band wagon before the train leaves the station. If you've attended a social media webinar or a seminar, you'll hear these common themes: setup a facebook page, start twitting, or get on Linkedin.
How do you use them to grow your company or organization?
Our social media experts make sense out of all the confusion, explain the benefits of social media, and help you setup a successful social media strategy for the long haul. Below is a list of the popular social media tools and the services we provide. For in depth information on social media please visit our website at www.acorndigitalmarketing.com .
By far the most popular and easy to use social media tool is Facebook. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Once you setup your profile you can create a Facebook business page and invite other Facebook users with personal profiles to follow your page. Just recently Facebook has allowed you to switch between your profile and your business page so you can post comments and exchange information as your business just like personal users.
We can setup a professional Facebook page with a custom profile picture, create a custom landing page, install relevant applications, and other tools to engage people. We use social media optimization (a similar concept to search engine optimization) to pick your Facebook fan page name and select precise wording for your fan page profile to improve your Facebook page popularity.
Twitter is a website which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Users may subscribe to other users' tweets-this is known as following and subscribers are known as followers. Unlike Facebook you can create an account for your business without having a personal profile. Generally speaking the exchange of information and interaction of users is faster than those of Facebook users. This is largely due to the fact tweets can be sent as text messages to mobile devices. We can customize your twitter profile to brand with your company or organization.
Where as Facebook and Twitter are geared towards consumers, LinkedIn is a business oriented website. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called connections. Users can invite anyone (whether a site user or not) to become a connection. If you are in sales, consulting, or wish to expand your network of professional people, then LinkedIn is a great social media tool for you.
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